Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Will Laurenson
279 episodes
3 days ago
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
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Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
53 minutes
1 month ago
How Crane Wellness Tripled Revenue in 3 Months
Will chats with Christiana Valenzuela, Marketing Director at Crane Wellness, about scaling a Japanese supplement brand in the US with a team of five. They break down the shift from niche grocery to DTC, why educational content beats discounts, and how 60% of revenue landed in just one week last Black Friday. Christiana also shares insights on SEO-led growth, customer segmentation, and the role of AI tools in scaling creative and CX. From unknown ingredients to unexpected challenges, this is a deep dive into building brand trust, fast growth and operational resilience in wellness e-commerce.
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
