Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Will Laurenson
279 episodes
4 days ago
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
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Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
37 minutes
2 weeks ago
Managing Fast Growth Without Losing Your Brand
TALA CEO Morgan Fowles joins Will Laurenson to share how the activewear brand is scaling sustainably without relying on deep discounting. Morgan opens up about retail growth, product development, and the risks of falling into the discount trap. She discusses how TALA maintains close connections with its audience, adapts to shifting fashion trends, and navigates operational complexity. With retail becoming a significant channel after launching only two stores, and the brand doubling its headcount this year, this episode is packed with insight into managing smart growth and staying true to your brand values — even during rapid change.
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
