Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Will Laurenson
279 episodes
4 days ago
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
All content for Customers Who Click: How DTC Leaders Turn Traffic into Revenue is the property of Will Laurenson and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
The Real Reason Your Performance Max Campaigns Aren’t Scaling
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
36 minutes
3 months ago
The Real Reason Your Performance Max Campaigns Aren’t Scaling
John Horn, CEO of Stub Group, joins Will to unpack how AI is reshaping paid search. From ChatGPT referrals to Performance Max strategy, John shares what’s working — and what’s wasting ad spend. He explains why first-party data is gold, how to segment branded traffic properly, and when to use manual bidding to reduce CPCs. They also explore competitor targeting, attribution challenges, and why brands running resale models may be the winners of Q4. If you’re relying on Google Ads this Black Friday, you need this episode.
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
