Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Will Laurenson
279 episodes
5 days ago
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
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Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
Brand First, Sale Second: Why Bruno Campos Bets on Long-Term Value
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
39 minutes
4 months ago
Brand First, Sale Second: Why Bruno Campos Bets on Long-Term Value
Bruno Campos, CMO at SelectBlinds, joins Will Laurenson to discuss the intersection of branding, performance marketing, and product innovation in a transforming DTC business. Bruno shares insights on platform migration, increasing LTV through trust and ease, and how no-drill blinds are opening up new audiences. They also explore how macroeconomic shifts like rising mortgage rates are reshaping consumer behaviour. With collaborations across fashion and media, and a strong emphasis on unified marketing strategy, Bruno delivers practical, global perspectives on modern brand building.
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
