Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Will Laurenson
279 episodes
1 day ago
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
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Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
How E-Commerce Brands Can Boost Cash Flow in 2 Days
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
32 minutes
3 months ago
How E-Commerce Brands Can Boost Cash Flow in 2 Days
Izzy Rosenzweig, CEO of Portless, joins Will Laurenson to share how the “direct supply chain” model is reshaping e-commerce. Drawing from his own experience running a $100M brand, Izzy explains how storing inventory near factories slashes lead times, boosts cash flow, and enables rapid product testing. They discuss the benefits for pre-orders, small-batch production, and avoiding costly sellouts, as well as tax advantages in the US, UK, and EU. The conversation also covers AI-driven product development, the dangers of revenue-based financing, and why agility is now a brand’s greatest competitive weapon.
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
