Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Will Laurenson
279 episodes
15 hours ago
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
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Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
The 3rd Purchase Rule: Unlocking Customer Loyalty in Food E-commerce
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
36 minutes
2 months ago
The 3rd Purchase Rule: Unlocking Customer Loyalty in Food E-commerce
Will Laurenson speaks with Isaac Lewin, Director of Sales at Country Life Natural Foods, about building a bulk-organic brand in today’s competitive market. Isaac shares how Country Life Plus, their new membership programme, has boosted purchase frequency—particularly on their mobile app where members buy 5x per year. He opens up about churn challenges, paid ad inefficiencies, and the need to focus on hero products like vegan parmesan. The discussion also dives into the role of AI tools in growth and why the third or fourth purchase is the true indicator of long-term customer loyalty.
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
