Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Will Laurenson
279 episodes
2 days ago
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
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Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
33 minutes
3 months ago
The Community That Built Itself Around Represent
Jimmy Charnock, Head of Community at Represent, joins Will Laurenson to talk about how one of the UK’s top streetwear brands created a thriving community—without ever trying to force it. From in-person events and surprise gifts to community-led WhatsApp groups, Jimmy shares how Represent stays close to its fans. Hear how he manages brutal feedback, scales meaningful experiences, and avoids the biggest mistakes brands make with “community.” If you care about brand loyalty, customer experience, or how fashion brands build diehard audiences, this one’s unmissable.
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
