Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Will Laurenson
279 episodes
2 days ago
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
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Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
35 minutes
2 months ago
The ‘Profit per Visit’ Mindset Every Brand Needs
Will Laurenson chats with Alex McEachern, Head of Marketing at IntelliGems, about why CRO has lost its edge and how brands can go beyond the page to test what truly matters—profit. They explore testing shipping prices, thresholds, and pricing strategies, the concept of profit per visit, and the importance of hypothesis-driven experimentation. Alex shares the “three E’s” framework and real examples of testing business decisions before committing resources. A sharp, practical conversation on turning testing into a decision-making superpower rather than a box-ticking exercise.
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
