Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Will Laurenson
279 episodes
2 days ago
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
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Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
38 minutes
3 months ago
Why Overclockers UK Puts Haribo in Every Box”
Gareth Johnson returns to share how Overclockers UK is rethinking customer experience and retention. He explains how they help customers avoid costly mistakes, why education matters more than discounts, and how their forums and Discord keep people coming back. Gareth breaks down their Black Friday strategy, future loyalty plans, and why Haribo might just be the secret to 5-star reviews. He also shares how licensing deals are helping them blend physical and digital experiences. If you sell complex or high-AOV products, this episode is full of actionable insights — straight from a brand that’s thriving in a tough market.
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
