Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Will Laurenson
279 episodes
3 days ago
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
All content for Customers Who Click: How DTC Leaders Turn Traffic into Revenue is the property of Will Laurenson and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
35 minutes
3 months ago
Why Pre-Orders Are a Core Strategy at Mous
Emma Holmes, eCommerce Lead at Mous, joins Will Laurenson to share how the brand built viral momentum and operational resilience. From iPhone launches to luggage pre-orders, Emma walks through how they manage category complexity while simplifying customer journeys. She explains why they test Black Friday campaigns in June, how they use post-purchase upsells to drive units per order, and how pre-orders are baked into their growth strategy. With candid stories of customer loyalty, product mishaps, and viral ads, this episode reveals how Mous stays agile in a competitive market.
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
