In this episode of the CX Innovators podcast, Len Covello, CTO at Engage People, shares expert insights why no retailer today can get away without having a loyalty program and what a successful loyalty program should provide to shoppers. Consumers are participating in 17.4 loyalty programs on average, and program members want more ways to earn rewards and more ways to redeem rewards and more than half, 76%, want transactional rewards such as discounts and cashback options, according to an Ant...
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In this episode of the CX Innovators podcast, Len Covello, CTO at Engage People, shares expert insights why no retailer today can get away without having a loyalty program and what a successful loyalty program should provide to shoppers. Consumers are participating in 17.4 loyalty programs on average, and program members want more ways to earn rewards and more ways to redeem rewards and more than half, 76%, want transactional rewards such as discounts and cashback options, according to an Ant...
A Closer Look CEO shares insight on making a personal customer connection
CX Innovators
35 minutes
10 months ago
A Closer Look CEO shares insight on making a personal customer connection
In this episode of the CX Innovators podcast, Chris Gillen, CEO and co-owner of A Closer Look, shares insight with RetailCustomerExperience.com editor Judy Mottl on how brands can drive strong customer loyalty through great experiences rather than discounts and sales. A Closer Look helps companies create the kind of connections with customers that last longer than a promotional offer. For more than 25 years, A Closer Look has worked with brands that want to truly understand their customer exp...
CX Innovators
In this episode of the CX Innovators podcast, Len Covello, CTO at Engage People, shares expert insights why no retailer today can get away without having a loyalty program and what a successful loyalty program should provide to shoppers. Consumers are participating in 17.4 loyalty programs on average, and program members want more ways to earn rewards and more ways to redeem rewards and more than half, 76%, want transactional rewards such as discounts and cashback options, according to an Ant...
