In this episode of the CX Innovators podcast, Len Covello, CTO at Engage People, shares expert insights why no retailer today can get away without having a loyalty program and what a successful loyalty program should provide to shoppers. Consumers are participating in 17.4 loyalty programs on average, and program members want more ways to earn rewards and more ways to redeem rewards and more than half, 76%, want transactional rewards such as discounts and cashback options, according to an Ant...
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In this episode of the CX Innovators podcast, Len Covello, CTO at Engage People, shares expert insights why no retailer today can get away without having a loyalty program and what a successful loyalty program should provide to shoppers. Consumers are participating in 17.4 loyalty programs on average, and program members want more ways to earn rewards and more ways to redeem rewards and more than half, 76%, want transactional rewards such as discounts and cashback options, according to an Ant...
Fleet Feet leaders talk aligning marketing with the in-store retail experience
CX Innovators
17 minutes
1 year ago
Fleet Feet leaders talk aligning marketing with the in-store retail experience
In the latest episode of the CX Innovators podcast, Victoria Patterson, field marketing manager for the East Coast at Fleet Feet, and Alex Tallman, director of retail experience and education at Fleet Feet, share insight with RetailCustomerExperience.com editor Judy Mottl on how the iconic hospitality and lodging brand is transforming the brand. Patterson's team supports stores in their grassroots outreach initiatives. The key is connecting with local organizations, (medical professionals, gy...
CX Innovators
In this episode of the CX Innovators podcast, Len Covello, CTO at Engage People, shares expert insights why no retailer today can get away without having a loyalty program and what a successful loyalty program should provide to shoppers. Consumers are participating in 17.4 loyalty programs on average, and program members want more ways to earn rewards and more ways to redeem rewards and more than half, 76%, want transactional rewards such as discounts and cashback options, according to an Ant...
