In this episode of the CX Innovators podcast, Len Covello, CTO at Engage People, shares expert insights why no retailer today can get away without having a loyalty program and what a successful loyalty program should provide to shoppers. Consumers are participating in 17.4 loyalty programs on average, and program members want more ways to earn rewards and more ways to redeem rewards and more than half, 76%, want transactional rewards such as discounts and cashback options, according to an Ant...
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In this episode of the CX Innovators podcast, Len Covello, CTO at Engage People, shares expert insights why no retailer today can get away without having a loyalty program and what a successful loyalty program should provide to shoppers. Consumers are participating in 17.4 loyalty programs on average, and program members want more ways to earn rewards and more ways to redeem rewards and more than half, 76%, want transactional rewards such as discounts and cashback options, according to an Ant...
JCPenney CIO shares CX insight on $1B transformation
CX Innovators
21 minutes
1 year ago
JCPenney CIO shares CX insight on $1B transformation
In the latest episode of the CX Innovators podcast, Sharmeelee Bala, CIO at JCPenney, shares insight with RetailCustomerExperience.com editor Judy Mottl on how the legacy retailer is approaching a $1 billion transformation. The podcast is an extended conversation that began with an initial interview on RetailCustomerExperience.com. Remember to subscribe to Networld Media Group's YouTube channel to keep up with the latest CX Innovators podcasts.
CX Innovators
In this episode of the CX Innovators podcast, Len Covello, CTO at Engage People, shares expert insights why no retailer today can get away without having a loyalty program and what a successful loyalty program should provide to shoppers. Consumers are participating in 17.4 loyalty programs on average, and program members want more ways to earn rewards and more ways to redeem rewards and more than half, 76%, want transactional rewards such as discounts and cashback options, according to an Ant...
