Generation.CX was the Central European region's first Customer Experience (CX) podcast. The first two seasons focused on sharing stories of the companies building long-term differentiation and growth through customer orientation. In the new season 03, now in English, we debunk CX myths and offer practical, simple advice for businesses aiming to grow by focusing on their customers. It’s tailored for savvy, contrarian business leaders eager to enhance and monetize improved customer experiences, addressing real-world challenges every customer-focused company faces over time.