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CX Myth-busting for leaders (by Monetize.CX)
Peter Kmosko
26 episodes
1 week ago
Generation.CX was the Central European region's first Customer Experience (CX) podcast. The first two seasons focused on sharing stories of the companies building long-term differentiation and growth through customer orientation. In the new season 03, now in English, we debunk CX myths and offer practical, simple advice for businesses aiming to grow by focusing on their customers. It’s tailored for savvy, contrarian business leaders eager to enhance and monetize improved customer experiences, addressing real-world challenges every customer-focused company faces over time.
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Business
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All content for CX Myth-busting for leaders (by Monetize.CX) is the property of Peter Kmosko and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Generation.CX was the Central European region's first Customer Experience (CX) podcast. The first two seasons focused on sharing stories of the companies building long-term differentiation and growth through customer orientation. In the new season 03, now in English, we debunk CX myths and offer practical, simple advice for businesses aiming to grow by focusing on their customers. It’s tailored for savvy, contrarian business leaders eager to enhance and monetize improved customer experiences, addressing real-world challenges every customer-focused company faces over time.
Show more...
Business
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S03E12 - CX Myth #11: “Personalization = using first names in our newsletters”
CX Myth-busting for leaders (by Monetize.CX)
6 minutes 32 seconds
7 months ago
S03E12 - CX Myth #11: “Personalization = using first names in our newsletters”

Link to the LinkedIn newsletter.


Personalization attempts are mainstream, and the companies I work with aren’t ignoring it.


But most boards still think personalization means inserting a name in the subject line, like: “Hi Anna, here's your newsletter!”


🤔 Is that all there is to it? Or is there a deeper level that moves the needle?

Let’s go beyond the basics.

Enjoy, share, like, subscribe!

CX Myth-busting for leaders (by Monetize.CX)
Generation.CX was the Central European region's first Customer Experience (CX) podcast. The first two seasons focused on sharing stories of the companies building long-term differentiation and growth through customer orientation. In the new season 03, now in English, we debunk CX myths and offer practical, simple advice for businesses aiming to grow by focusing on their customers. It’s tailored for savvy, contrarian business leaders eager to enhance and monetize improved customer experiences, addressing real-world challenges every customer-focused company faces over time.