In this episode from the archives (March 2022), we break down why consistent brand messaging isn’t just “nice to have”—it’s the backbone of every customer touchpoint you’ve got. From your first marketing impression to every call, chat, and DM, the message has to match.

We dig into how each social platform has its own personality—and why posting regularly on TikTok, Twitter, and Facebook matters if you want to stay relevant.

You’ll hear why Wendy’s nailed their brand voice on Twitter while other companies crashed and burned by trying to be funny when their brand wasn’t built for it.

We also talk about the danger of “set it and forget it” scheduling tools. Yes, Hootsuite saves time, but if you’re not monitoring your replies in real time, you’re missing the whole point of social. Engagement has to feel human, aligned with your brand, and consistent across the board.

You’ll learn how outdated scheduled posts can cause policy conflicts, how employee engagement can strengthen your message, and how your call center, dispatch, and frontline teams all play a role in reinforcing the same story.

If you want a brand that feels solid, trustworthy, and unforgettable—your messaging has to stay tight everywhere your customers interact with you.

Here's the LinkTree: https://linktr.ee/caffcx