What happens when anyone can make a convincing fake? In this episode, we get practical about deepfakes: consent, intellectual property, data privacy, misinformation, and what “responsible AI” actually looks like for creators and brands.

We cover:

• When a deepfake is parody vs harm (and why consent matters)

• IP, datasets, training ethics and the open-source grey zone

• Using brand avatars and synthetic spokespeople

• Social media echo chambers, algorithmic amplification and creative responsibility

• Human-in-the-loop workflows: why curation beats first outputs

• The future of AI in marketing and content—beyond the hype

  
  

Guests: Richard ‘Norts’ Norton & Derek Ahmedzai, co-founders of The Peeps (AI-driven creative content). https://thepeeps.xyz/

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Produced by Alice Violet Creative (Cheltenham, UK)

Gloucestershire Marketing Agency | Cheltenham Marketing

Keywords: deepfakes, AI ethics, responsible AI, consent, intellectual property, IP rights, data privacy, misinformation, brand safety, synthetic media, generative AI, marketing, content strategy, AI for creators, LLMs, avatars, detection, UK