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D2C Diaries
Loukas Hambi and Olly Hudson
57 episodes
1 week ago
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0 Creative costs are climbing fast. Meta’s changed how ads learn. And AI is completely redefining what “creative strategy” means in 2026. In this episode, Olly and Loukas dive into how brands can adapt to Meta’s creative similarity update, scale creative diversity without burning resources, and build systems that use AI as part of the production line — not a side tool. ...
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Marketing
Business
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All content for D2C Diaries is the property of Loukas Hambi and Olly Hudson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0 Creative costs are climbing fast. Meta’s changed how ads learn. And AI is completely redefining what “creative strategy” means in 2026. In this episode, Olly and Loukas dive into how brands can adapt to Meta’s creative similarity update, scale creative diversity without burning resources, and build systems that use AI as part of the production line — not a side tool. ...
Show more...
Marketing
Business
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How To Run Partnership Ads on Meta Like The Top 1%
D2C Diaries
39 minutes
1 month ago
How To Run Partnership Ads on Meta Like The Top 1%
How to Scale DTC Brands with Third-Party Ads Struggling to scale Meta ads without killing your CPA? In this episode of D2C Diaries, Olly breaks down the exact whitelisting and partnership ad strategies we’re using across 8 figure ad accounts to unlock First-Time Impression Ratio (FTI) and drive incremental reach. This internal training reveals why Meta’s Andromeda algorithm update makes creative and third-party identity the new targeting, how to build high-performing whitelisting ad funnels...
D2C Diaries
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0 Creative costs are climbing fast. Meta’s changed how ads learn. And AI is completely redefining what “creative strategy” means in 2026. In this episode, Olly and Loukas dive into how brands can adapt to Meta’s creative similarity update, scale creative diversity without burning resources, and build systems that use AI as part of the production line — not a side tool. ...