If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qBQFh0 In this episode of D2C Diaries, Olly and Loukas break down the biggest lessons from 2025 and what they believe will be the single biggest changes shaping e-commerce in 2026. They recap a huge Black Friday (nearly $40M spent on Meta in November), explain why Q5 (Boxing Day → early January) is the most underutilised growth window of the year, and share a clear creative framew...
All content for D2C Diaries is the property of Loukas Hambi and Olly Hudson and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qBQFh0 In this episode of D2C Diaries, Olly and Loukas break down the biggest lessons from 2025 and what they believe will be the single biggest changes shaping e-commerce in 2026. They recap a huge Black Friday (nearly $40M spent on Meta in November), explain why Q5 (Boxing Day → early January) is the most underutilised growth window of the year, and share a clear creative framew...
Meta’s Creative Diversity Mastermind: The 2026 Playbook for Ad Performance
D2C Diaries
41 minutes
2 months ago
Meta’s Creative Diversity Mastermind: The 2026 Playbook for Ad Performance
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0ppm8t0 Meta’s Creative Similarity Penalty just changed the rules - here’s how to protect your performance in 2026 In one of the biggest creative updates since Andromeda, Meta has changed the way your ads are evaluated and most brands are getting silently penalised. This episode of D2C Diaries is a deep dive into Meta’s new Creative Similarity Algorithm, powered by Entity ID ...
D2C Diaries
If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qBQFh0 In this episode of D2C Diaries, Olly and Loukas break down the biggest lessons from 2025 and what they believe will be the single biggest changes shaping e-commerce in 2026. They recap a huge Black Friday (nearly $40M spent on Meta in November), explain why Q5 (Boxing Day → early January) is the most underutilised growth window of the year, and share a clear creative framew...
