🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0 Creative costs are climbing fast. Meta’s changed how ads learn. And AI is completely redefining what “creative strategy” means in 2026. In this episode, Olly and Loukas dive into how brands can adapt to Meta’s creative similarity update, scale creative diversity without burning resources, and build systems that use AI as part of the production line — not a side tool. ...
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🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0 Creative costs are climbing fast. Meta’s changed how ads learn. And AI is completely redefining what “creative strategy” means in 2026. In this episode, Olly and Loukas dive into how brands can adapt to Meta’s creative similarity update, scale creative diversity without burning resources, and build systems that use AI as part of the production line — not a side tool. ...
Scaling to £35M+ with Minimal Meta Spend: Pure Pet Food's Story
D2C Diaries
1 hour 9 minutes
1 month ago
Scaling to £35M+ with Minimal Meta Spend: Pure Pet Food's Story
Before pet food was “DTC sexy,” Pure Pet Food was scaling with zero ad spend. In this episode, Matt and Joe unpack how they built early traction through scrappy tactics like event pitching, awards, and PR - not Meta. With just a £300 council grant and no industry experience, they grew the brand to £1M+ in revenue without touching paid media. They share how that foundation led to VC backing and how they leveraged Meta spend, a custom subscription stack, and retention-first thinking to push p...
D2C Diaries
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0 Creative costs are climbing fast. Meta’s changed how ads learn. And AI is completely redefining what “creative strategy” means in 2026. In this episode, Olly and Loukas dive into how brands can adapt to Meta’s creative similarity update, scale creative diversity without burning resources, and build systems that use AI as part of the production line — not a side tool. ...
