🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0 Creative costs are climbing fast. Meta’s changed how ads learn. And AI is completely redefining what “creative strategy” means in 2026. In this episode, Olly and Loukas dive into how brands can adapt to Meta’s creative similarity update, scale creative diversity without burning resources, and build systems that use AI as part of the production line — not a side tool. ...
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🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0 Creative costs are climbing fast. Meta’s changed how ads learn. And AI is completely redefining what “creative strategy” means in 2026. In this episode, Olly and Loukas dive into how brands can adapt to Meta’s creative similarity update, scale creative diversity without burning resources, and build systems that use AI as part of the production line — not a side tool. ...
The D2C Reset: Creative Strategy, Incremental Reach, and What’s Working Now
D2C Diaries
53 minutes
2 weeks ago
The D2C Reset: Creative Strategy, Incremental Reach, and What’s Working Now
The D2C landscape has been completely rewritten in the last six months. Meta’s changing what it rewards. AI is reshaping how we research, test, and create. And the creative tactics that worked just half a year ago are already burning out. In this episode of D2C Diaries, Olly and Loukas break down what’s actually driving performance right now and how smart brands are adapting to find incremental reach in a tougher, more competitive landscape. They dig into what Meta is really rewarding in 2...
D2C Diaries
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0 Creative costs are climbing fast. Meta’s changed how ads learn. And AI is completely redefining what “creative strategy” means in 2026. In this episode, Olly and Loukas dive into how brands can adapt to Meta’s creative similarity update, scale creative diversity without burning resources, and build systems that use AI as part of the production line — not a side tool. ...
