Beyond dirty diapers and little league games, conference calls and corporate ladders, ever wonder if there’s something more? Something to light your soul on fire and awaken your spirit? Something to help you make the extra income and impact you were born for? For more than 15 years, I’ve been searching for that something. It’s led me across the country, through 3 side hustles, countless lessons learned and thousands of dollars earned. Now I want to show you what I’ve learned as I embark on a new mission to help 1 million dads build the digital side businesses of their dreams without missing out on the moments in life with the people they love. This podcast is your daily dose of ideas, inspiration and insights to dream bigger, build a modern side hustle you’re proud of and live the life you’ve always wanted for yourself and your family. This show is hosted by Jeff Johnson, Founder of the Dad Hustle Project and creator of the S.M.A.R.T.E.R. Side Hustle framework, designed for busy dads and families.
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Beyond dirty diapers and little league games, conference calls and corporate ladders, ever wonder if there’s something more? Something to light your soul on fire and awaken your spirit? Something to help you make the extra income and impact you were born for? For more than 15 years, I’ve been searching for that something. It’s led me across the country, through 3 side hustles, countless lessons learned and thousands of dollars earned. Now I want to show you what I’ve learned as I embark on a new mission to help 1 million dads build the digital side businesses of their dreams without missing out on the moments in life with the people they love. This podcast is your daily dose of ideas, inspiration and insights to dream bigger, build a modern side hustle you’re proud of and live the life you’ve always wanted for yourself and your family. This show is hosted by Jeff Johnson, Founder of the Dad Hustle Project and creator of the S.M.A.R.T.E.R. Side Hustle framework, designed for busy dads and families.
What are the 3 Core Desires and Why Should They Matter to You?
Dad Hustle Project
7 minutes
2 years ago
What are the 3 Core Desires and Why Should They Matter to You?
Did you know that there are really only three core desires that your audience have and it's up to you to tap into these desires with effective marketing messages? In this episode, we'll cover:
What the 3 core desires are and how they are expressed through common needs
How to tap into the 3 core desires with your offer
Why it's vitally important to focus on just one of the 3 core desires at a time
Happy Dad Hustling!
Jeff Johnson
Founder, Dad Hustle Project
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Dad Hustle Project
Beyond dirty diapers and little league games, conference calls and corporate ladders, ever wonder if there’s something more? Something to light your soul on fire and awaken your spirit? Something to help you make the extra income and impact you were born for? For more than 15 years, I’ve been searching for that something. It’s led me across the country, through 3 side hustles, countless lessons learned and thousands of dollars earned. Now I want to show you what I’ve learned as I embark on a new mission to help 1 million dads build the digital side businesses of their dreams without missing out on the moments in life with the people they love. This podcast is your daily dose of ideas, inspiration and insights to dream bigger, build a modern side hustle you’re proud of and live the life you’ve always wanted for yourself and your family. This show is hosted by Jeff Johnson, Founder of the Dad Hustle Project and creator of the S.M.A.R.T.E.R. Side Hustle framework, designed for busy dads and families.
