In this episode, Dr. Killeen breaks down a simple but powerful trust formula from The Trusted Advisor by Charles H. Green and explains why trust is something you build on purpose, not by accident. He connects credibility, reliability, and approachability to your practice’s brand—and shares a quick story that shows how one misaligned marketing move can quietly erode trust. It’s a reminder that consistency, clarity, and a little humility go a long way with patients and teams alike.