Simply put, if your cows are experiencing heat stress, your production, reproduction, cow flow, and in turn bottom line, are going to suffer. Peter discusses how heat stress occurs in a barn, how to monitor your cows' behavior when the temperature is rising and tangible heat abatement strategies to put in place to keep your herd cool and comfortable, before it is too late. Peter Manneke, Territory Sales Manager for Europe, Middle East & Africa for VES-Artex, joins us to discuss the basics of heat stress.