For tonight's episode we have a person who is multifaceted. Writer, researcher, educator, speaker but most importantly a pioneer in UX designing, Mr. Jared Spool . He is someone who has been working in the field of usability and design since 1978 and is the CEO and Founding Principal of the largest UX consulting and research organization of it's kind in the world, Center Center . He is also the co-founder of Center Centre. Stream the episode to know everything you must to create meaningful and relevant user experience for your product.