In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
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In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
Dare to care more than everyone else - Alex Center
Daring Creativity. Daring Forever.
1 hour
3 weeks ago
Dare to care more than everyone else - Alex Center
Alex Center shares his journey from insecure art student to founder of his eponymous design studio. Growing up in the '90s, he discovered confidence through art classes and developed a relationship with brands that made him feel important. After a disillusioning internship at the New York Knicks, he found his calling at Vitamin Water, working alongside marketing legends like Rohan Oza and eventually collaborating with Collins on a major rebrand. The pivotal moment came when Brian Collin...
Daring Creativity. Daring Forever.
In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
