Daring Dreams: Heart & Strategy in Small-Business Marketing
Hayley Bohan
27 episodes
3 weeks ago
"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
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"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
Actually, I Can: How Jessica Baladad Turned a Cancer Diagnosis Into a Global Health Movement
Daring Dreams: Heart & Strategy in Small-Business Marketing
31 minutes 49 seconds
1 month ago
Actually, I Can: How Jessica Baladad Turned a Cancer Diagnosis Into a Global Health Movement
What if a life-changing diagnosis became the start of your biggest impact?
At just 33, Jessica Baladad found a lump that would set her on an entirely new path. In this powerful and heartfelt episode, host Hayley Bohan sits down with Jessica to hear how she turned a breast cancer diagnosis into a mission-driven business that’s helping people around the world take control of their health.
With no tech background, Jessica taught herself how to build an app, and ended up creating Feel For Your Life, a globally downloaded, free resource for self-exams, reminders, and even AI-powered pathology report support.
This is entrepreneurship rooted in purpose. It's about turning pain into power, and a personal story into a global movement.
Meet Our Guest: Jessica Baladad
Jessica Baladad is a six-year breast cancer survivor, self-taught app developer, and founder of Feel For Your Life — the first self-exam and breast health tracking app built by a patient, for patients. Her app has been downloaded tens of thousands of times across 147+ countries and includes a first-of-its-kind AI feature to help users interpret complex pathology reports.
Jessica has been featured on Good Morning America, USA Today, Upworthy, and more — and has even partnered with the NFL's Crucial Catch Campaign. Beyond the app, she’s become a powerful voice in healthcare advocacy, working on state legislation, speaking before members of Congress, and pushing for access, equity, and transparency in the healthcare system.
What You’ll Learn in This Episode
✅ How Jessica turned a personal health crisis into a global mission ✅ The origin story of Feel For Your Life — and how it started in the shower ✅ How she taught herself to build an app (and rebuilt it from scratch after a server fire!) ✅ Her mindset shift from “Why me?” to “Use me.” ✅ Why storytelling — not just strategy — was key to media visibility ✅ The AI tool helping patients understand pathology reports ✅ How she keeps the app free through sponsorships and speaking ✅ What to do when someone says “you can’t” (hint: her answer is “watch me”) ✅ Advice for anyone who wants to turn a difficult experience into advocacy or impact ✅ Her personal story of catching a precancerous mole during a recent self-exam
Mentioned in the Episode
Feel For Your Life App (available on App Store + Google Play)
Breastfriend AI: in-app tool to interpret pathology reports
How to find Jessica:
Instagram: @jessica.baladad
LinkedIn: Jessica Baladad
Twitter: @jessica_baladad
Facebook: Jessica Baladad
Download the Feel For Your Life app and start your monthly self-exams today. Share this episode with a friend, sister, or partner — it might just save a life. Want to build something meaningful from your story? Let Jessica’s journey inspire your first step.
Let’s Connect!
Subscribe to Daring Dreams: Heart & Strategy in Small Business Marketing to hear more stories where purpose meets entrepreneurship. Follow Hayley Bohan on Instagram @hayley_bohan and connect at marketingonpurpose.ca for marketing coaching, branding insight, and more.
Daring Dreams: Heart & Strategy in Small-Business Marketing
"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
