What happens when you combine marketing strategy with radical empathy? In this episode of Daring Dreams: Heart & Strategy in Small Business Marketing, Hayley Bohan sits down with Kerri Carroll, founder of KC’s Clutter Cure, to explore how real connection, clear differentiation, and genuine purpose can drive a business forward even in the most non-traditional of niches. Kerri didn’t set out to become a decluttering expert. But through a background in psych nursing, a passion for people, and a curiosity about human behaviour, she built a business that helps clients navigate hoarding and squalor with compassion and strategy. And she did it all in her 50s, by leading with service, leaning into visibility marketing, and identifying a differentiator most others would avoid. In this episode, you’ll learn: How to identify a market gap and confidently niche into it even if it's emotionally sensitive What it really means to build a trauma-informed, service-based brand Why word-of-mouth and visibility are still your best marketing tools What to do when someone disses your clients on social media (or disses you) The mindset shift every solopreneur needs when starting later in life How in the depths of despair, you too can rise. This isn’t a “build your business in 30 days” kind of episode. It’s a real, honest look at what it means to show up for your clients, build trust, and stand out in a deeply human way. Meet Kerri Carroll Founder | Speaker | Coach | Advocate for Transformational Change Kerri Carroll is the founder of KC’s Clutter Cure, a professional organizing and coaching business that helps people move beyond physical, emotional, and lifestyle clutter. With a background in psych nursing and executive leadership, and a sharp eye for human behaviour, she brings empathy and practicality to one of the most overlooked service sectors in small business. KC’s Clutter Cure specializes in hoarding, squalor, and chronic disorganization — but what Kerri really helps her clients declutter is shame. And she’s building a standout brand while doing it. Learn more on Kerri's Facebook page. Mentioned in this episode: Hayley’s Book: Brand-Worth-Loving: How to Build an Authentic Small-Business Brand that Inspires Build Your Buyer Persona Course Takeaway Thought: If you’ve ever wondered whether your business is “different” in a way that might make it harder to market, this episode will show you how that difference can become your greatest strength.