Daring Dreams: Heart & Strategy in Small-Business Marketing
Hayley Bohan
25 episodes
1 week ago
"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
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"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
From Burnout to Breakthrough: The Business Pivot That Changed Everything with Gilles Essiembre
Daring Dreams: Heart & Strategy in Small-Business Marketing
49 minutes 7 seconds
1 year ago
From Burnout to Breakthrough: The Business Pivot That Changed Everything with Gilles Essiembre
Welcome to Daring Dreams: Heart & Strategy in Small Business Marketing!
In today’s episode, host Hayley Bohan sits down with Gilles Essiembre, founder and head coach of O2Max, a company that helps clients improve longevity and athletic performance through metabolic and respiratory training.
If you’re an entrepreneur who’s struggled with finding the right market, balancing personal priorities with business, or staying persistent in the face of setbacks, this episode is packed with insights just for you.
Key Points Discussed:
The Power of Adaptation: Gilles shares how he had to pivot his marketing strategy from targeting athletes to focusing on longevity clients. This switch played a pivotal role in the growth of his business.
Following Your Gut: Sometimes, your instincts are the best guide in business. Gilles talks about when to trust your gut, even if it means walking away from potential profit to do what's best for the client.
Balancing Life and Business: Hayley and Gilles discuss the challenge of balancing health and business and how stepping back to reassess can prevent burnout.
Finding the Right Clients: After years of trial and error, Gilles found success by marketing to clients who value longevity, proving that focusing on the right audience can transform your business.
One Handshake Away: Gilles explains the importance of networking, as a single introduction can change the trajectory of your business.
The Importance of Respiratory Training: Gilles breaks down how respiratory muscle training can improve your body’s efficiency, leading to better oxygen absorption, improved fat burning, and even enhanced cognitive function. This kind of training not only benefits athletes but also contributes to long-term health and longevity.
Additional Resources:
Connect with Gilles at O2max or on LinkedIn.
Listen to Hayley’s interview with Kathryn Speer on proactive health
See how you can work with Hayley to clarify your message too, here.
Tune in to hear how staying flexible and prioritizing relationships has helped Gilles build a thriving, purpose-driven business.
Don’t forget to subscribe to the Daring Dreams podcast and leave a review if you enjoyed this episode!
Daring Dreams: Heart & Strategy in Small-Business Marketing
"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
