Daring Dreams: Heart & Strategy in Small-Business Marketing
Hayley Bohan
27 episodes
3 weeks ago
"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
All content for Daring Dreams: Heart & Strategy in Small-Business Marketing is the property of Hayley Bohan and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
From Small Town to the Emmys: How Vero Arseneault Built an Emmy-Worthy Brand
Daring Dreams: Heart & Strategy in Small-Business Marketing
45 minutes 39 seconds
1 year ago
From Small Town to the Emmys: How Vero Arseneault Built an Emmy-Worthy Brand
In this episode of Daring Dreams, host Hayley Bohan sits down with Vero Arseneault, the creative mind behind Ava Rose and Sail Away jewelry. Vero shares her journey from crafting jewelry in a small rural town to seeing her designs worn by celebrities at the Emmys and featured in Vogue.
While her jewelry was already turning heads, Vero realized that her brand needed a transformation to match her bold, artistic vision. That’s where Hayley came in. In this conversation, they dive deep into how Vero built a brand that reflected her values of inclusivity, creativity, and self-expression, turning it into one that resonates on a global scale.
What You'll Learn in This Episode:
How Vero went from a small-town artist to an Emmy-featured jeweler.
The key steps to transforming a business from the ground up with a customer-focused brand strategy.
How to build a brand that’s not just seen but felt by your customers.
The importance of aligning your business with your personal values and beliefs to achieve authentic growth.
Practical tips on how to rebrand your business to stand out in a crowded market.
Resources Mentioned:
Bold jewelry for all humans at Ava Rose
Fashion jewelry at Sail Away.
Follow Ava Rose Jewelry on Instagram or TikTok.
Learn more about Hayley’s Marketing on Purpose Days (held in NB, Canada)
Learn more about how to build your own Brand-Worth-Loving with Hayley's book. Buy on Amazon.
If you’re feeling stuck in your branding journey or ready to elevate your business, this episode is a treasure trove of insights. Tune in, get inspired, and don’t forget to subscribe and leave a review!
Daring Dreams: Heart & Strategy in Small-Business Marketing
"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
