Daring Dreams: Heart & Strategy in Small-Business Marketing
Hayley Bohan
25 episodes
1 week ago
"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
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"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
From Zero to Funded: The Marketing Behind Storyay’s Launch with Sara Furlong-Warren
Daring Dreams: Heart & Strategy in Small-Business Marketing
36 minutes 37 seconds
5 months ago
From Zero to Funded: The Marketing Behind Storyay’s Launch with Sara Furlong-Warren
Have a brilliant business idea but unsure how to bring it to market? This episode is your blueprint. Marketing isn’t just part of the launch—it IS the launch.
Guest Introduction: Sara Furlong-Warren, Chief Content Officer and Co-Founder of Storyay, joins Hayley Bohan to share how her team successfully launched an innovative children's product using a highly strategic marketing approach. With 20 years of experience in kids’ entertainment and publishing, Sara brings deep insight into what it takes to go from idea to fully funded Kickstarter.
Episode Summary: Launching a business isn't just about building the product—it’s about building the market. In this episode, Sara shares:
How Storyay reimagined children's reading with serialized, personalized, mailed stories.
Why they prioritized brand strategy before anything else.
The importance of a pre-launch runway and how they used social media, PR, and live TV appearances to build early trust.
How Kickstarter served as both funding and a powerful marketing tool.
The importance of educating the customer when selling something truly unique.
The vital role email marketing plays in conversion and retention.
How the team built out a full-circle strategy to drive attraction, conversion, retention, and expansion.
Whether you’re launching a new product or considering a pivot, Sara’s approach is a masterclass in small business marketing strategy.
Additional Resources:
Connect with Sara and learn more about Storyay
Instagram - TikTok - Facebook - Website
Connect with Hayley
Instagram - Facebook - Website - Book
If you're feeling stuck on your own business launch, make sure you're following Daring Dreams and subscribe for more marketing strategy deep dives!
Daring Dreams: Heart & Strategy in Small-Business Marketing
"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
