Daring Dreams: Heart & Strategy in Small-Business Marketing
Hayley Bohan
25 episodes
1 week ago
"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
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"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
Is Podcasting Still Worth It? How to Use Your Show as a Marketing Power Tool with Joel Oliver
Daring Dreams: Heart & Strategy in Small-Business Marketing
42 minutes 12 seconds
2 months ago
Is Podcasting Still Worth It? How to Use Your Show as a Marketing Power Tool with Joel Oliver
Are you thinking about launching a podcast — or already have one, but feel like you're shouting into the void? In this episode, Hayley Bohan sits down with podcast producer and strategist Joel Oliver, founder of East Coast Studio, to dig into what really makes podcasting an effective marketing strategy, not just a content channel.
From choosing your niche to repurposing one episode into a week’s worth of content, Joel breaks down what it actually takes to build an audience, grow trust, and (yes!) turn listeners into paying customers. Whether you're just starting out or already publishing weekly episodes, this one will help you podcast with a purpose.
Meet Our Guest: Joel Oliver is the founder of East Coast Studio, a full-service podcast production company focused on helping health and wellness entrepreneurs launch and grow impactful shows — without the overwhelm. He’s also the host of Profits Through Podcasting, and a big believer in aligning marketing with what you actually love doing.
What You’ll Learn in This Episode:
Why podcasting works best when it’s part of your marketing funnel
The biggest mistake most podcasters make (and how to avoid becoming part of the 93% who quit)
How Joel’s own health scare forced him to delegate and build a scalable business
The four “growth pathways” to promote your podcast like a pro
Why niching down can supercharge your podcast and your marketing strategy
Tools and tactics Joel recommends to repurpose your podcast into reels, blogs, and beyond
How to build trust and community — not just listeners
Marketing Strategy Takeaways:
Podcasting is a content engine — but only if you repurpose it smartly.
Delegate what drains you to stay consistent and focused on high-value marketing.
Use your podcast to build trust and warm up leads for your actual offer — not random sponsors.
Niche podcasts convert better. Clarity in who you serve = better reach and results.
️ Resources Mentioned:
East Coast Studio
Profits Through Podcasting (Joel’s podcast)
Connect with Joel
LinkedIn
Instagram
If you’ve been sitting on the idea of starting a podcast (or struggling to grow one), this is your sign to take the leap — with a strategy. Listen now and let’s turn your content into a client magnet.
Daring Dreams: Heart & Strategy in Small-Business Marketing
"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
