Feeling stuck in your marketing? You might be missing one crucial piece — really knowing who your ideal client is. Like, really knowing. Episode Summary: In this heart-and-strategy-packed episode of Daring Dreams, Hayley Bohan sits down with Tara J. Blackmore, certified personal trainer, holistic nutritionist, and founder of Clover’s Training & Nutrition — to talk about how getting clear on her ideal client transformed everything in her business. From confused messaging and social media overwhelm to a fully booked calendar and the most successful summer of her career — all without increasing her marketing. (Yes, really.) Together, they dive into: Why narrowing her niche didn’t mean narrowing her impact — it multiplied it. How Tara used Hayley’s buyer persona process to discover who she actually serves best. The surprising insights she learned from client interviews (even when she thought she already knew the answers). How she changed her messaging to match what her dream clients actually needed to hear. Why “success without setbacks” became her signature approach. The marketing mindset shift that led Tara to post less and grow more. Whether you’re a service-based entrepreneur, wellness professional, or just tired of marketing that doesn’t feel like you — this episode will give you clarity and confidence in how you show up. Resources & Mentions: Hayley’s Buyer Persona Course (the one Tara took!) Follow Tara on Instagram: @taradayeprotrainer Connect with Hayley Bohan on Instagram: @hayley_bohan If you're spinning your wheels online or not connecting with the right people, it might be time to go deeper — not broader. Tune in now and learn how narrowing in can open big doors.