Daring Dreams: Heart & Strategy in Small-Business Marketing
Hayley Bohan
25 episodes
1 week ago
"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
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"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
Daring Dreams: Heart & Strategy in Small-Business Marketing
23 minutes 14 seconds
1 year ago
The 3-2-1 on Niching Down for Better Results
In today’s episode, host Hayley Bohan dives into one of the most powerful strategies small business owners can adopt: niching down. If you’ve ever felt hesitant about narrowing your target audience, this episode will help you reframe that fear into opportunity. Hayley outlines why reaching everyone actually means reaching no one, and shares inspiring examples, from GoPro to Bubbles and Bombs, demonstrating how businesses thrive by targeting a specific audience.
This episode’s 3-2-1 breakdown includes:
Three reasons why niching down creates stronger customer connections, boosts authority, and improves ROI.
Two actionable ways to discover and establish your niche.
One must-follow tip for targeting the right customers without fear of losing potential buyers.
Hayley also shares advice from her book Brand Worth Loving, encouraging you to zero in on a “minimal viable audience” to increase loyalty, customer connection, and profitability.
Guest Mention: Hayley teases an upcoming episode with Judith and Justin from Bubbles and Bombs, who honed in on sensitive skincare to create a unique and impactful niche in the skincare market.
Resources Mentioned:
Brand-Worth-Loving: How to Build An Authentic Small-Business Brand that Inspires.
Build Your Buyer Persona Online Course
Ready to find your niche and stand out? Tune in for practical advice, real-world examples, and a bit of brand philosophy to help you take your business to the next level by narrowing your focus.
Daring Dreams: Heart & Strategy in Small-Business Marketing
"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today's competitive landscape.
This series is more than just a business tutorial; it's a journey into the heart of entrepreneurial spirit. It's about dreaming big, taking bold steps, and turning visions into reality. Whether you're just starting out or looking to elevate your existing business, "Daring Dreams" offers a mix of practical advice, inspirational stories, and industry insights.
Listeners will gain valuable insights on topics ranging from crafting a unique brand story and mastering digital marketing to personal development themes like overcoming fear, embracing innovation, and building resilience. "Daring Dreams" is not just about building a business; it's about building a life that's aligned with your deepest values and aspirations.
Tune in to "Daring Dreams" to empower yourself with the tools, knowledge, and inspiration you need to build a thriving, impactful business. Let your journey to success begin here.
