Businesses who are able to attract the brightest and best technology talent will be those who understand the complex and ever-changing relationship between humans and computers.

This includes an ability to use artificial intelligence smartly to "automate the misery and retain the joy" in people's jobs, the latest podcast in The Scotsman's Data Capital series heard.

Experts from Accenture Applied Intelligence said the market for those working in data and artificial intelligence was "extremely buoyant" - and that businesses who wanted to win the war for talent had to be authentic in their recruitment.

Sam Netherwood, an expert in behaviour change with Accenture Applied Intelligence, said:  "When it comes to data, tell candidates what you are working on. Ask if they want to be part of that, part of solving those problems, part of this innovation. It's about the inside [of an organisation] matching the outside."