📢 What if your marketing campaigns could adapt themselves in real time—without you lifting a finger?
In this episode of Data Faces, David Sweenor talks with Rajeev Kozhikkattuthodi, Co-founder & CEO at Poexis, about how Agentic AI is reshaping growth marketing across events, ABM, and inbound.
Rajeev shares practical lessons from the front lines: where Agentic AI actually delivers ROI, how to avoid the trap of “AI that doesn’t scale,” and why marketing leaders need a bias to action—not just analysis.
🔍 Key Takeaways:
1- What makes Agentic AI different from traditional AI in B2B marketing
2- How to set the right level of autonomy and guardrails for AI systems
3- Why many AI pilots stall and how to prove ROI at the P&L level
4- The new role of in-person experiences in an AI-saturated digital world
5- Leadership skills marketers need to thrive in an Agentic AI future
⏳ Timestamps for Easy Navigation:
00:00 – Intro & Rajeev’s background
03:00 – What Agentic AI really means for marketers
05:40 – Shifting from analysis to agency
10:20 – Are humans ready to cede control to AI?
14:40 – Why 95% of AI pilots stall
20:20 – Agentic AI in events: boosting attendance & engagement
27:30 – Personalization at events: pre, during & post strategies
29:30 – Using AI for inbound content that still feels human
34:50 – What marketing leaders must do to stay ahead
37:00 – How to connect with Rajeev & Poexis
đź“© More insights & resources:
👉 Blog recap: https://open.substack.com/pub/davidsweenor/p/the-ai-agent-mistake-90-of-marketing?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
đź”— Connect with Rajeev Kozhikkattuthodi:
đź’Ľ LinkedIn: https://www.linkedin.com/in/rajeevtk/
🌎 Website: https://www.poexis.com
💬 What do you think—are marketers ready to move from analysis to action with AI? Drop your thoughts in the comments!
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