📢 Tired of B2B messaging that sounds like everyone else’s? You’re not alone.
Product marketing consultant Gabriela Contreras joins Data Faces to unpack why most B2B messaging falls flat—and how to actually make yours resonate.

If you're a product marketer, GTM leader, or startup founder trying to sharpen your story and cut through the noise, this episode is packed with real-world strategies and frameworks you can use immediately.

🔍 Key Takeaways:

1. The #1 messaging mistake B2B SaaS companies make (hint: trying to talk to everyone).

2. How to align messaging across product, marketing, and sales without chaos.

3. A simple framework (VBF: Value–Benefit–Feature) that transforms how you write copy.

4. What product marketers can do to capture the voice of the customer—without massive VOC programs.

5. How to evolve your messaging as your product matures and the market shifts.

⏳ Timestamps for Easy Navigation:
00:00 – Intro & welcome
01:00 – Gabriela's background and approach
02:15 – The biggest messaging mistake in B2B SaaS
04:40 – Navigating multiple personas and tailoring messaging
07:15 – Standing out in a saturated SaaS landscape
10:45 – Getting PMMs closer to the customer
13:40 – Cross-team alignment on messaging
19:20 – Case study: Translating tech into clarity
24:00 – Value > Benefit > Feature explained
28:30 – Emotional resonance vs. business speak
31:00 – Evolving messaging with the market
35:30 – Final advice: Your product is NOT the hero
37:00 – How to connect with Gabriela

📩 More insights & resources:
👉 https://www.skyline.marketing
🔗 Connect with Gabriela Contreras:
💼 LinkedIn: https://www.linkedin.com/in/mgcontreras/

💬 What resonated with you most? Drop your thoughts in the comments!
👍 Enjoyed this episode? Like, share & subscribe for more stories behind the data.

#B2BMarketing #ProductMarketing #SaaSStrategy #MessagingFrameworks #VoiceOfCustomer #StartupMarketing