📢 Are you losing customers because your product messaging is too complex? In this episode of Data Faces, I sit down with Emma Stratton, founder of Punchy and expert in B2B SaaS storytelling, to talk about how to cut through the jargon, keep your message simple, and connect with your audience.

Emma shares her proven framework for making marketing more “punchy,” and why simplicity is the secret weapon for winning in crowded markets. Whether you’re a founder, marketer, or product leader, this conversation is packed with insights you can put into action right away.

🔍 Key Takeaways:
1- Why complexity kills B2B SaaS messaging—and what to do instead
2- How to find the right “altitude” in your messaging for different audiences
3- Practical tips to make your writing more human without “dumbing it down”
4- The role of emotion in B2B buying decisions
5- How to adapt messaging in the age of AI while keeping your brand voice

⏳ Timestamps for Easy Navigation:
00:00 – Introduction & guest welcome
00:48 – What Punchy does and why simple messaging matters
02:22 – The curse of knowledge and overcomplication in B2B marketing
06:37 – What “punchy” means in SaaS messaging
08:38 – Overcoming the fear of sounding too simple
10:52 – Finding the right “altitude” for your audience
14:19 – Adapting messaging for different personas
16:22 – AI’s impact on brand voice and sounding human
21:28 – Why messaging by committee dilutes impact
22:17 – How to test if your message resonates before launch
24:36 – Common blind spots in product messaging
27:11 – The myth of category creation for startups
30:37 – Using emotion to connect with B2B buyers
33:47 – Final advice for companies struggling with jargon

📩 More insights & resources:
👉 Read the blog recap: https://open.substack.com/pub/davidsweenor/p/how-to-write-punchy-b2b-messaging?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
🔗 Connect with Emma Stratton:
💼 LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/
🌎 Website: https://www.punchy.co

💬 What’s the biggest challenge you face with your product messaging? Drop your thoughts in the comments!
👍 Enjoyed this conversation? Like, share & subscribe for more insights on AI, analytics, and business leadership.

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