What if your car could be upgraded with new features over time, just like your smartphone? 

This is the concept behind Software-defined Vehicles (SDVs), and it’s quickly becoming the experience customers expect from their investment. To meet these demands, major automotive players need to drastically transform their approach – namely, adopting the mindset of software companies. 

Joining our host Oona Ylänkö in this episode are some of the brightest minds working in the heat of this revolution. Moritz Neukirchner is the Senior Director of SDV Product Management at Elektrobit, an automotive software company known for its forward-thinking solutions. From Tietoevry Create, we have Piotr Romanowski – Manufacturing & Automotive Principal. 

Together, they dive into the current obstacles in creating vehicles that can be significantly improved throughout their lifecycle. Solving these issues requires new data-driven business models and practices as well as overcoming security challenges. 

Buckle up and let our specialists take you for a ride!