Customer-Centric Marketing: Insights from Kevin Bennett

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Data Wars Podcast

Data Wars

13 episodes

6 hours ago

Welcome to Data Wars, the podcast where data professionals share insights, and strategies. Join host Ash Srivastava & Prash Chandramohan as they delve into the fiercest debates, the latest trends, and the most pressing challenges in the world of data. From groundbreaking innovations to ethical dilemmas, Data Wars covers it all with expert guests and thought-provoking discussions. Whether you're a data enthusiast, a seasoned professional, or just curious about the data-driven world, tune in to Data Wars and prepare for a deep dive into the competitive and captivating universe of data.

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Customer-Centric Marketing: Insights from Kevin Bennett | EP-4

Data Wars Podcast

44 minutes 54 seconds

7 months ago

Customer-Centric Marketing: Insights from Kevin Bennett | EP-4

In this episode, Ash and Prash are joined by Kevin Bennett, VP of Marketing Operations & Analytics at Informatica, a visionary leader with over 20 years of experience in driving growth, pipeline, and operational excellence. Kevin shares his expertise on modern marketing, AI's transformative role, and creating customer-centric strategies that lead to sustainable business growth.Kevin discusses his journey from sales to marketing operations, emphasizing the importance of aligning people, processes, and technology to achieve long-term success. From setting a vision for modern marketing teams to navigating the evolution of B2B strategies, Kevin provides actionable insights to help organizations stay ahead in today’s dynamic landscape.Key highlights include:Setting the vision and execution plan for modern marketing teams.B2B marketing’s maturity journey: LoB vs. IT Ops and lifecycle management.AI as a game-changer in marketing operations and analytics.Empowering customers to make outcome-driven decisions.Discover how Kevin’s leadership style, shaped by empathy and innovation, is redefining marketing strategies at Informatica.Connect with Kevin Bennett through his email mrkevinbennett@yahoo.com. You can also connect with him on LinkedIn: https://www.linkedin.com/in/kevin-bennett-83a374/Listen to our podcast on:🎧Spotify: https://open.spotify.com/show/2hbwZqdw9yghczLMUDaLBB?si=6867d3b425b1434f🎧Apple: https://podcasts.apple.com/us/podcast/data-wars-podcast/id1782784746📌 Don’t forget to like, comment, and share this video. Subscribe for more engaging conversations about data, AI, and business transformation.🔔 Follow us on LinkedIn for updates: https://www.linkedin.com/company/datawarspodcast/