Data Whisperer | The Art of Storytelling through Data @Dawn Ep. 78 ft Elisa Choy

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DAWN Cast

54 episodes

18 hours ago

DAWN Cast brings you a podcast that that shares stories that shape us, move us and impact us. Join our founder Dai Le, a refugee, storyteller and Councillor as she gets on the microphone with Cathy Ngo the founder of Keynoteworthy to delve into issues that affect and influence the community. Be inspired and get insights, subscribe.

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Non-Profit

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Data Whisperer | The Art of Storytelling through Data @Dawn Ep. 78 ft Elisa Choy | Maven Data

DAWN Cast

57 minutes 12 seconds

5 years ago

Data Whisperer | The Art of Storytelling through Data @Dawn Ep. 78 ft Elisa Choy | Maven Data

Did you know that 90% of the world's data actually was created in the last two years? Surprisingly, most of this is outside on the internet.

Maven Data founder, Elisa Choy, described herself as a 'Data Whisperer' and is passionate about assisting business leaders to make decisions with confidence through the use of data. She shared with @Dawn the importance of understanding how to leverage your internal and external data to help your business tap its market and connect to its customers.

A data analyst specialist, Elisa has worked for leading companies across Australia, including Woolworths, Caltex, and Seven West Media until starting her own data analysis companies: Strategic Data Central, and now, Maven Data, Australia's first AI-powered market research agency.

In this episode of DAWNCast, Elisa shares with @Dai Le and @Cathy Ngo her accurate prediction of The Voice winner, storytelling through data, and the presence of social media.

Timestamps:

00:00 Introduction

00:37 What is Maven Data?

02:40 How did Elisa get into data?

08:14 Australia lack of data agencies

09:44 Data in helping society

12:14 Everything is data

13:35 TikTok vs Facebook: Sharing data across social media

18:21 Market analysis and transformational narratives

21:01 Data through stories

21:50 Businesses listening to customers and data

24:26 What fuels Elisa?

25:55 Tips for small business owners

27:05 Influence of earlier experience

29:10 Dark moments: Bullying in the workplace

37:02 Mainstream Australian culture

39:55 Predicting the winner of The Voice

42:43 Understanding what people care about through data

46:32 Technology catching up to data

50:12 Will the economy grow again?

52:08 Global wellness trends

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