Business doesn’t need to be stressful. This weekly podcast is for business owners, leaders, and managers who want to get better results, with less stress. We go deep on tactics you can roll out today, such as freeing up 15 hours per week (!) of your time, empowering your teams, and sorting out employee onboarding. Paddy Mann and Alexis Kingsbury are serial entrepreneurs who have learned these lessons the hard way over the last 15 years, and now support 100s of other business leaders as co-founders at AirManual.
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Business doesn’t need to be stressful. This weekly podcast is for business owners, leaders, and managers who want to get better results, with less stress. We go deep on tactics you can roll out today, such as freeing up 15 hours per week (!) of your time, empowering your teams, and sorting out employee onboarding. Paddy Mann and Alexis Kingsbury are serial entrepreneurs who have learned these lessons the hard way over the last 15 years, and now support 100s of other business leaders as co-founders at AirManual.
E158: Create Awesome Case Studies Even If You Hate Writing
De-stress Your Business
12 minutes 56 seconds
6 months ago
E158: Create Awesome Case Studies Even If You Hate Writing
In this episode of De-Stress Your Business, Alexis Kingsbury explores how professional services firms can easily create compelling case studies using AI.
Despite the value of case studies, firms often avoid them due to the time and effort required. Alexis introduces a streamlined approach using a simple checklist and AI prompts to convert rough notes into polished case studies.
Learn the steps to gather essential information, prompt AI for drafting, and finalize case studies efficiently, enabling even junior staff to handle the task.
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Helpful resources:
Accountancy Playbook - Win More Ideal Clients: https://discover.airmanual.co/resources/win-more-ideal-clients
Alexis speaking at Accountex 2025: https://www.accountex.co.uk/london/event/how-to-get-the-best-out-of-your-people-even-if-theyre-terrible/
Example of a case study created using this approach: https://airmanual.link/case-study/tennick
More Playbooks: https://www.airmanual.co/resources
De-stress Your Business
Business doesn’t need to be stressful. This weekly podcast is for business owners, leaders, and managers who want to get better results, with less stress. We go deep on tactics you can roll out today, such as freeing up 15 hours per week (!) of your time, empowering your teams, and sorting out employee onboarding. Paddy Mann and Alexis Kingsbury are serial entrepreneurs who have learned these lessons the hard way over the last 15 years, and now support 100s of other business leaders as co-founders at AirManual.
