Episode Overview
In this follow-up to Part 1, George goes deeper into what his Jerry Maguire moment really means for his life, his work with IT leaders, and for any executive who knows they’re capable of much more.
He unpacks the current reality he sees inside software and IT organizations—overwhelmed leaders, burnt-out teams, low standards, weak execution—and contrasts it with what’s actually possible when leaders raise their standards and draw a hard line in the sand.
This episode is both a personal declaration and a direct challenge:
- April 1st is George’s all-in date.
- You need your own version of that date too.
In This Episode, You’ll Hear George Talk About:
- The Current Leadership Reality in IT
- Overwhelmed leaders and overwhelmed teams
- Lack of clarity, poor communication, and fading accountability
- Burnout, low recognition, and people quietly disengaging
- Systems and processes that exist… but rarely execute at a high level
- Why “Good Enough” Isn’t Acceptable Anymore
- The danger of cultures built on blame and low standards
- The difference between “trying to win” and being committed to dominating your space
- Why many organizations keep doing the same things and hope for different results
- Choosing an April 1st Moment
- How George chose April 1st as his line in the sand to go all-in
- Why you must pick a date where your leadership changes trajectory
- The hard truth: your people currently receive the standard you tolerate
- A Practical Starting Point: A Team Playbook
- Why leaders say “I know what to do, I just don’t do it consistently”
- How a clear, simple team playbook can reset standards around:
- Encouragement
- Mindset
- Ownership
- Winning
- Purpose
- Empathy
- Decision-making
- Using structured principles to move from chaos to rhythm and execution
- Who George Wants to Work With in 2026
- Six individual leaders who want full-contact coaching:
- Daily accountability
- Clear standards
- High-performance habits
- Leadership language and strategy
- One to two teams or organizations ready to be coached every day on:
- Culture
- Communication
- Execution
- Leadership systems
Core Message for Leaders
- You are allowed to make a big decision.
- You are allowed to pick a date where things change.
- You are allowed to say, “My people deserve more from me—and I’m going to deliver it.”
Leadership at the next level comes down to three pillars:
- Clarity – Know your mission, your why, your standards, and your date.
- Discipline – Show up the same way, every day, aligned to that mission.
- Accountability – To yourself, to your team, and to the commitments you’ve made.
Three Actions to Take This Week
- Name Your Date.
Pick your version of “April 1st.” A real date where your leadership, expectations, and standards change. Write it down and tell someone you trust. - Define Your Line in the Sand.
Answer: What will no longer be acceptable on my team? Low standards? Blame? Lack of clarity? Capture 3 non-negotiables you will raise and enforce. - Start Your Playbook.
Open a document and create 9 headings (encouragement, mindset, ownership, winning, purpose, execution, results, empathy, decision-making). Under each, write one behavior you expect from yourself and your team starting this week.
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