What do you say when everything’s going wrong — and how do you say it without sounding like a corporate robot? In this episode of Dear Comms…, Imogen and Amanda dig into the language of crisis. From holding statements and empathy to legal sign-off and tone, they explore what makes a message land when the pressure’s on. Expect practical frameworks (the four Cs: concern, control, clarity, commitment), a few “please never say this” examples, and a reminder that silence and legalese can do more d...
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What do you say when everything’s going wrong — and how do you say it without sounding like a corporate robot? In this episode of Dear Comms…, Imogen and Amanda dig into the language of crisis. From holding statements and empathy to legal sign-off and tone, they explore what makes a message land when the pressure’s on. Expect practical frameworks (the four Cs: concern, control, clarity, commitment), a few “please never say this” examples, and a reminder that silence and legalese can do more d...
S4E1: Lost in translation: communicating (and leading) across cultures
Dear comms...
14 minutes
5 months ago
S4E1: Lost in translation: communicating (and leading) across cultures
Leading a global comms team sounds exciting... until it all goes wrong. What works in Frankfurt might fall flat in Tokoyo. Expectations from your team in Cape Town could be drastically different from your colleagues in Mexico. So how do you bridge that cultural divide? In this episode of Dear Comms, we look at how comms teams can better communicate across borders. We'll also touch on how, as a leader, you can create a team that works even across timezones. The links promised: Simulation...
Dear comms...
What do you say when everything’s going wrong — and how do you say it without sounding like a corporate robot? In this episode of Dear Comms…, Imogen and Amanda dig into the language of crisis. From holding statements and empathy to legal sign-off and tone, they explore what makes a message land when the pressure’s on. Expect practical frameworks (the four Cs: concern, control, clarity, commitment), a few “please never say this” examples, and a reminder that silence and legalese can do more d...
