What do you say when everything’s going wrong — and how do you say it without sounding like a corporate robot? In this episode of Dear Comms…, Imogen and Amanda dig into the language of crisis. From holding statements and empathy to legal sign-off and tone, they explore what makes a message land when the pressure’s on. Expect practical frameworks (the four Cs: concern, control, clarity, commitment), a few “please never say this” examples, and a reminder that silence and legalese can do more d...
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What do you say when everything’s going wrong — and how do you say it without sounding like a corporate robot? In this episode of Dear Comms…, Imogen and Amanda dig into the language of crisis. From holding statements and empathy to legal sign-off and tone, they explore what makes a message land when the pressure’s on. Expect practical frameworks (the four Cs: concern, control, clarity, commitment), a few “please never say this” examples, and a reminder that silence and legalese can do more d...
S4E2: this is fine… and other lies we tell ourselves during change
Dear comms...
11 minutes
5 months ago
S4E2: this is fine… and other lies we tell ourselves during change
Whisper it... there's going to be a restructure. Leaders are already talking about "cost-efficiency" and "synergies". And the role of comms? Make it all make sense without sending employees into an existential crisis spiral. In this episode of Dear Comms, we're looking at the mess that can be change communications. We discuss why it's important to translate leadership jargon, how we can help our leaders lead, and the key questions you have to answer in order to succeed. Links we didn't ...
Dear comms...
What do you say when everything’s going wrong — and how do you say it without sounding like a corporate robot? In this episode of Dear Comms…, Imogen and Amanda dig into the language of crisis. From holding statements and empathy to legal sign-off and tone, they explore what makes a message land when the pressure’s on. Expect practical frameworks (the four Cs: concern, control, clarity, commitment), a few “please never say this” examples, and a reminder that silence and legalese can do more d...
