Government affairs is something that used to be done behind closed doors (or over long lunches). Not anymore. In this special bonus episode, we're joined by Katarina Wallin Bureau - General Manager of Strategic Relations at Microsoft - to unpack how government affairs, communications, purpose, and influence now sit firmly on top of each other. Katarina shares what effective policy engagement looks like, why purpose only matters if it shapes decisions, and the courage it takes to c...
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Government affairs is something that used to be done behind closed doors (or over long lunches). Not anymore. In this special bonus episode, we're joined by Katarina Wallin Bureau - General Manager of Strategic Relations at Microsoft - to unpack how government affairs, communications, purpose, and influence now sit firmly on top of each other. Katarina shares what effective policy engagement looks like, why purpose only matters if it shapes decisions, and the courage it takes to c...
S5E2: Strategy, stories and staying on message: what comms can steal from politics
Dear comms...
31 minutes
4 months ago
S5E2: Strategy, stories and staying on message: what comms can steal from politics
When you think politician, you don't often think "honesty, transparency, straight answers"... but that doesn't mean that there's nothing to learn from our political friends. In this episode, we’re joined by Daisy Powell-Chandler, political strategist turned corporate comms adviser and host of Why Everybody Hates You. Daisy shares what decades in campaigning have taught her about understanding your audience, building purpose and vision that actually drive action, and communicating the un...
Dear comms...
Government affairs is something that used to be done behind closed doors (or over long lunches). Not anymore. In this special bonus episode, we're joined by Katarina Wallin Bureau - General Manager of Strategic Relations at Microsoft - to unpack how government affairs, communications, purpose, and influence now sit firmly on top of each other. Katarina shares what effective policy engagement looks like, why purpose only matters if it shapes decisions, and the courage it takes to c...