What do you say when everything’s going wrong — and how do you say it without sounding like a corporate robot? In this episode of Dear Comms…, Imogen and Amanda dig into the language of crisis. From holding statements and empathy to legal sign-off and tone, they explore what makes a message land when the pressure’s on. Expect practical frameworks (the four Cs: concern, control, clarity, commitment), a few “please never say this” examples, and a reminder that silence and legalese can do more d...
All content for Dear comms... is the property of Beaumont Communications and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What do you say when everything’s going wrong — and how do you say it without sounding like a corporate robot? In this episode of Dear Comms…, Imogen and Amanda dig into the language of crisis. From holding statements and empathy to legal sign-off and tone, they explore what makes a message land when the pressure’s on. Expect practical frameworks (the four Cs: concern, control, clarity, commitment), a few “please never say this” examples, and a reminder that silence and legalese can do more d...
S5E2: Strategy, stories and staying on message: what comms can steal from politics
Dear comms...
31 minutes
2 months ago
S5E2: Strategy, stories and staying on message: what comms can steal from politics
When you think politician, you don't often think "honesty, transparency, straight answers"... but that doesn't mean that there's nothing to learn from our political friends. In this episode, we’re joined by Daisy Powell-Chandler, political strategist turned corporate comms adviser and host of Why Everybody Hates You. Daisy shares what decades in campaigning have taught her about understanding your audience, building purpose and vision that actually drive action, and communicating the un...
Dear comms...
What do you say when everything’s going wrong — and how do you say it without sounding like a corporate robot? In this episode of Dear Comms…, Imogen and Amanda dig into the language of crisis. From holding statements and empathy to legal sign-off and tone, they explore what makes a message land when the pressure’s on. Expect practical frameworks (the four Cs: concern, control, clarity, commitment), a few “please never say this” examples, and a reminder that silence and legalese can do more d...
