What do you say when everything’s going wrong — and how do you say it without sounding like a corporate robot? In this episode of Dear Comms…, Imogen and Amanda dig into the language of crisis. From holding statements and empathy to legal sign-off and tone, they explore what makes a message land when the pressure’s on. Expect practical frameworks (the four Cs: concern, control, clarity, commitment), a few “please never say this” examples, and a reminder that silence and legalese can do more d...
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What do you say when everything’s going wrong — and how do you say it without sounding like a corporate robot? In this episode of Dear Comms…, Imogen and Amanda dig into the language of crisis. From holding statements and empathy to legal sign-off and tone, they explore what makes a message land when the pressure’s on. Expect practical frameworks (the four Cs: concern, control, clarity, commitment), a few “please never say this” examples, and a reminder that silence and legalese can do more d...
S6E2: In the eye of the storm a.k.a. who does what, when?
Dear comms...
13 minutes
2 weeks ago
S6E2: In the eye of the storm a.k.a. who does what, when?
In the second episode of our crisis comms series, we're now in the thick of it. The phone's ringing, your inbox is having a meltdown, and someone's just uttered "Crisis Team - Assemble!) We'll break down how you handle those first chaotic hours, how to tell if it’s really a crisis or just a very noisy issue, and why the best teams make decisions fast (and avoid endless committee debates). We'll chat about holding statements, social media spirals, and the importance of a good crisis log....
Dear comms...
What do you say when everything’s going wrong — and how do you say it without sounding like a corporate robot? In this episode of Dear Comms…, Imogen and Amanda dig into the language of crisis. From holding statements and empathy to legal sign-off and tone, they explore what makes a message land when the pressure’s on. Expect practical frameworks (the four Cs: concern, control, clarity, commitment), a few “please never say this” examples, and a reminder that silence and legalese can do more d...
