Government affairs is something that used to be done behind closed doors (or over long lunches). Not anymore. In this special bonus episode, we're joined by Katarina Wallin Bureau - General Manager of Strategic Relations at Microsoft - to unpack how government affairs, communications, purpose, and influence now sit firmly on top of each other. Katarina shares what effective policy engagement looks like, why purpose only matters if it shapes decisions, and the courage it takes to c...
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Government affairs is something that used to be done behind closed doors (or over long lunches). Not anymore. In this special bonus episode, we're joined by Katarina Wallin Bureau - General Manager of Strategic Relations at Microsoft - to unpack how government affairs, communications, purpose, and influence now sit firmly on top of each other. Katarina shares what effective policy engagement looks like, why purpose only matters if it shapes decisions, and the courage it takes to c...
S6E2: In the eye of the storm a.k.a. who does what, when?
Dear comms...
13 minutes
2 months ago
S6E2: In the eye of the storm a.k.a. who does what, when?
In the second episode of our crisis comms series, we're now in the thick of it. The phone's ringing, your inbox is having a meltdown, and someone's just uttered "Crisis Team - Assemble!) We'll break down how you handle those first chaotic hours, how to tell if it’s really a crisis or just a very noisy issue, and why the best teams make decisions fast (and avoid endless committee debates). We'll chat about holding statements, social media spirals, and the importance of a good crisis log....
Dear comms...
Government affairs is something that used to be done behind closed doors (or over long lunches). Not anymore. In this special bonus episode, we're joined by Katarina Wallin Bureau - General Manager of Strategic Relations at Microsoft - to unpack how government affairs, communications, purpose, and influence now sit firmly on top of each other. Katarina shares what effective policy engagement looks like, why purpose only matters if it shapes decisions, and the courage it takes to c...