Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
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Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
Is there a formula for creativity? Should you be A/B testing your way to brilliance? Or should you… just trust your gut?
In this episode, Guy Bauer, founder and creative director of Umault, takes us on a winding (and delightfully unfiltered) journey through the unpredictable world of creativity. From Reddit deep-dives on The Godfather to JFK conspiracy theories to rejected scripts that went viral, Guy makes the case that in B2B marketing—and all creative work, really—your instincts are smarter than you think.
Whether you're a CMO, a VP of Brand, a fellow agency dweller, or yes, even a cobbler, this one's for you.
🎯 Why following the "rules" can kill your best ideas
🎬 What Mario Puzo can teach us about creative confidence
🧠 Why your gut might be the most underrated framework in marketing
Listen in and rediscover the weird magic of trusting yourself (or at least your agency's gut).
Death to the Corporate Video
Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
