Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
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Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
How B2B Video Marketing Is Changing in 2025 (And What to Do About It)
Death to the Corporate Video
8 minutes 1 second
5 months ago
How B2B Video Marketing Is Changing in 2025 (And What to Do About It)
In this episode of Death to the Corporate Video, Guy Bauer, founder and creative director of Umault, breaks down the three biggest shifts shaping B2B video marketing in 2025:
-The Liquid Death-ification of B2B – Everyone wants to be the next Jester Brand like Liquid Death or Duolingo, but should your brand be funny? Guy explores why brand honesty matters more than trend-chasing.
-The Death of the Corporate LinkedIn Profile – Organic reach is dead, and your carefully built follower count might be meaningless. Discover what this means for distribution and how to adapt your video strategy.
-The Rise (and Slop) of AI Video – AI tools promise viral content at scale, but at what cost to your brand? Learn how to use AI without losing your identity in a sea of soulless content.
Tune in for a candid and practical look at how to stay smart and sane as B2B video enters a new era.
Death to the Corporate Video
Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
