Host: Sarah Browning-de Villiers (Chief Content Officer at Machine_) Guests: Matt Potter (John Brown Media Group | Chief Content Officer) Lebo Lekoma (Sea Monster | Head Client Service) For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we look at where the experts think it's going in, The Future of Digital Content Marketing. Digital content expert and host Sarah Browning-de Villiers, Chief Content Officer at Machine, discusses the latest digital content marketing trends and innovations with London based Matt Potter and Cape Town-based Lebogang Lekoma. Matt is the Chief Content Officer at John Brown Media Group while, Lebogang heads up Client Service at Sea Monster, a specialist agency in gamification, animation, AR and VR. Listen to the panel discuss new mediums and channels and how you can create digital content that resonates with Gen Z audiences. We also delve into what brands and agencies need to be harnessing to be ahead of the curve and take a look at our cookieless future and the role digital content marketing has in building 1st-party databases.